Online Marketing

08.20.07

How To Reduce Banner Blindness
Online Marketing, Business (0)
Maki from Dosh Dosh writes a great analysis of Jakob Nielsen's new eye tracking studies that found web surfers don't notice banner ads. He writes about ways web advertisers can buy advertisements that site visitors actually read/click and 3 ways web publishers can reduce banner blindness. Click.com also reviews the ...
08.20.07

Secret to Link Building: Keep It Looking Natural
Search Engines, Online Marketing (0)
When doing SEO, the two most common questions people ask are how much linking is too much and how fast is too fast. In other words, can getting too many links to your site in too short a timeframe hurt your search results? Eric Ward answers with: "the real answer to ...
08.18.07

Tips on Buying Links
Online Marketing (0)
Similar to SEOMoz's article on Buying Links Under the Radar, Aaron Wall writes on how to buy high quality links without looking like a spammer to search engines. He provides 16 "indirect" ways to buy links including request testimonials, networking at conferences and trade meetings, holding contests, winning awards, giving ...
08.17.07

Build Your Web Traffic With These Tips
Internet, Online Marketing (0)
Here are two posts by the same guy on how he took his website to 35,000+ visitors. How My Site Traffic Went from 37 Monthly Visits to 14,657 Monthly Unique Visits This forum post provides some great tips to dramatically increase your web traffic. The biggest bit of advice is to post ...
08.16.07

Tips to Increase Your Web Traffic
Blogging, Online Marketing (0)
If you're looking to increase your blog's traffic (who isn't?), check out Invesp Blog's 9 sure ways to increase your website traffic. Ayat Shukairy points out that 100 word posts won't cut the mustard - you need "pillar" (longer, more detailed) content to keep people coming back. Other great advice ...
08.16.07

How To Buy Links
Search Engines, Online Marketing (0)
Rand Fishkin writes a step by step tutorial on buying links that search engines will have a difficult time detecting (and therefore will look legitimate). Those steps include: Keyword Discovery Finding Relevant Sites Sending Initial Advertising Requests Follow Ups Pricing Considerations Checking Value Evaluate & Repeat Google search engineer, Matt Cutts, has spoken out against buying links in ...
08.14.07

New Keyword Research Tool Incorporates Google Trends
Search Engines, Online Marketing (0)
Mike Stenhouse (from the British Britpack) and Mike Mindel (co-founder of Wordtracker) have created a cool new keyword research tool that combines WordTracker's free keyword suggestion tool with Google Trends. On Mindel's blog, he walks you step by step through the process of finding a niche using the tool - which ...
08.14.07

How To Build a Friend Base with Social Networks
Internet, Online Marketing (0)
Chris Winfield writes about how to win more friends in the social network environment. He advises that people check out other users' profiles, explains the basic netiquette for requesting a Digg/Netscape/Reddit/Stumble, and suggests ways to network online and off to meet high profile users. I like his focus on actually knowing ...
08.14.07

Do You Know Who Your Online ‘Friends’ Are?
Internet, Privacy, Online Marketing (1)
Who do you 'friend' on social networks? IT security firm Sophos found that after creating a fake profile and sending out friend requests randomly to 200 Facebook members, 82 gave 'Freddi' access to their personal information like email addresses, birthday, address and school or work info. Personally, I'm more willing to ...
08.14.07

How Accurate Is Alexa? Not Very.
Online Marketing (0)
Alexa has been hyped as the way to compare website traffic between sites, but as Michael Arrington points out, it's far from accurate. Here's why you should use Compete.com over Alexa.com for a more reliable traffic picture. I've never been a huge fan of Alexa. For whatever reason, they tend to ...

Krista M Baker

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