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Category

Business

• 08.22.07
  Skirting the Do Not Call Registry
  Business (0)

  Brian Burnsed at BusinessWeek has a great article on how companies are using "creative ways" to get around the Do Not Call Registry. For instance, watch out for that raffle kiosk you see at the mall. If you read the fine print on the entry form, you may just find ...
  
  
• 08.22.07
  How To Create Better Business Cards
  Business (0)

  Why are most business cards so bad? Seth Godin offers a few tips to make your business cards stand out from the crowd. It's cheaper than you think and it will leave a much better impression. In fact, if you stuck to just these 3, you'd be great: ...
  
  
• 08.21.07
  Seth Godin on Powerpoint
  Business (0)

  Seth Godin writes about why most Powerpoint presentations stink - that presentations fail to communicate emotion and its the emotional aspects that sell people on your product, service or idea, not a file of hard facts and figures. Check out his four components to a great presentation. The home run is ...
  
  
• 08.21.07
  Cellphone Companies Annoy Customers with Early Termination Fees
  Business (0)

  Cellphone companies are big on locking you into long term deals that are virtually impossible to get out of without paying a massive fee. A recent Washington Post article describes ways people have tried to get out of their contract without paying the early termination fee. One guy had a ...
  
  
• 08.20.07
  How To Reduce Banner Blindness
  Online Marketing, Business (0)

  Maki from Dosh Dosh writes a great analysis of Jakob Nielsen's new eye tracking studies that found web surfers don't notice banner ads. He writes about ways web advertisers can buy advertisements that site visitors actually read/click and 3 ways web publishers can reduce banner blindness. Click.com also reviews the ...
  
  
• 08.20.07
  Manage Your Business Risks to Maximize Your ROI
  Investing, Business (0)

  Ryan Stewart writes about managing risk in your online business endeavors over at Shoe Money. Stewart recently purchased ad space from JohnChow.com and flipped it for a profit. He then used the publicity to sell a site he hadn't done much with for much more than he expected. It's a ...
  
  
• 08.20.07
  Are You Creating a Scalable Business?
  Business (0)

  Creating a sustainable, scalable business is hard work. Many businesses get to a point where they can't do everything, so they sacrifice marketing activities in favor of their daily to-do list. Yaro Starak calls this "treading water" and advises that if you're currently in that position, you must find a ...
  
  
• 08.18.07
  Are You Really An Expert?
  Blogging, Business (2)

  Maki of Dosh Dosh (one of the best blogs out there on online marketing) writes on why you shouldn't call yourself an expert on your blog - especially if you're just faking it until you make it. In other words, if you don't have the experience to back up your ...
  
  
• 08.17.07
  Top 10 Internet Home Businesses Ideas
  Internet, Business (0)

  Wendy Piersall writes on 10 home internet businesses you can start. Before you think this is a new "get rich quick" article, Wendy quickly cautions aspiring home business owners not to expect to make any real money for a year. Her business list includes affiliate marketing, blogging, eBay/auction selling, ...
  
  
• 08.16.07
  Short Business Videos That Can Change Your Organization
  Business (0)

  Seth Godin has created a Squidoo lens of some of the top business execs and thinkers giving presentations. Speakers include Steve Jobs, Seth Godin (of course), Guy Kawasaki, Tom Peters, Malcom Gladwell and more.
  
  

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