Dosh Dosh has an article on how you can use word of mouth marketing to get new readers or sell more products on your site. Tips include looking for trend-setters or authorities and build a relationships with them, choose a micro-market, and build a niche community.

A recommendation from someone familiar and trust-worthy is the easiest path to a product sale, link or new subscriber. Why? Because recommendations are generally perceived as incentive-free, unlike the obvious motivation of advertisers, who may over-promise in a bid to increase sales.

If you want to sell more products, get more affiliate commissions or just gain more new readers or supporters for your website, word of mouth marketing is one the most powerful ways to do so. What better way to spread your brand than to have an army of supporters constantly talking about or referencing it online or offline, through conversations or links?

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