If you’ve ever wondered how blogging is like selling a house, Darren Rowse offers 9 blogging lessons that were inspired by how he prepared to sell his home today. Tips include paying attention to smaller details, tell stories, de-clutter, and use media (photos, audio, video) to make your blog more engaging.

One of the theories that I’ve been testing with the marketing of our house is to appeal not just to the head of buyers but the heart. I’ve pushed for the ads in local papers and the copy used to not just present facts but to appeal to emotion and the heart. We also added a few ‘heart’ and ’story’ elements to the way we’ve presented the house during opens for inspections by writing a short brochure for prospective buyers on why we’ve enjoyed living in this house and have left a screen saver of images that I’ve taken around the house running on my computer screen in my study. These have complemented the more ‘factual’ brochures and information that the agents have presented to potential buyers and the feedback that we’ve received is that it’s really made an impression.

Popularity: 4% [?]