Brian Clark writes a great overview of the steps software company, Articulate, took last week to launch their brand new blog. They had a lot going in their favor (a large mailing list) but also did a lot of things right to land 6,312 subscribers in the 24-hour period following the launch promotion.  If you don’t have a that large customer base, Clark advises:

But if you don’t have an existing customer or prospect email list, substitute in a social media site like Digg, Reddit, Sphinn, Netscape or some of the other small niche sites as your launch pad. The key is to offer something that people really want, surround it with other valuable, targeted content, and then continue to deliver over time to maintain and grow your subscriber base.

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