Seth Godin writes about why most Powerpoint presentations stink - that presentations fail to communicate emotion and its the emotional aspects that sell people on your product, service or idea, not a file of hard facts and figures. Check out his four components to a great presentation.

The home run is easy to describe: You put up a slide. It triggers an emotional reaction in the audience. They sit up and want to know what you’re going to say that fits in with that image. Then, if you do it right, every time they think of what you said, they’ll see the image (and vice versa).

Sure, this is different from the way everyone else does it. But everyone else is busy defending the status quo (which is easy) and you’re busy championing brave new innovations, which is difficult.

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