Maki from Dosh Dosh writes a great analysis of Jakob Nielsen’s new eye tracking studies that found web surfers don’t notice banner ads. He writes about ways web advertisers can buy advertisements that site visitors actually read/click and 3 ways web publishers can reduce banner blindness. Click.com also reviews the study.
Aaron Wall also offers 7 alternatives to trying to blend low value ads with your content. His suggestions include offering free samples, keeping your main content free of ads and create an offers section, and building indirect revenues.
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