Creating a sustainable, scalable business is hard work. Many businesses get to a point where they can’t do everything, so they sacrifice marketing activities in favor of their daily to-do list. Yaro Starak calls this “treading water” and advises that if you’re currently in that position, you must find a way to start swimming again, because it’s only a matter of time before you start drowning.  He says:

It’s so critical that you realize the signs when you are treading water. If you tread water for too long, it’s only a matter of time until you start drowning…

If right now in your business you don’t feel like you are swimming, then you need to isolate what it is you do each day that is keeping you away from growth activities. Once isolated, you must implement methods that reduce or completely eliminate you involvement in that “treading water” activity. You will be surprised when you actually start analyzing what you do in a day and see how many of the tasks you choose to do that are not swimming tasks - nearly all of them are treading water tasks.

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