Rand Fishkin writes a step by step tutorial on buying links that search engines will have a difficult time detecting (and therefore will look legitimate). Those steps include:
- Keyword Discovery
- Finding Relevant Sites
- Sending Initial Advertising Requests
- Follow Ups
- Pricing Considerations
- Checking Value
- Evaluate & Repeat
Google search engineer, Matt Cutts, has spoken out against buying links in the past.
And here’s a video of him warning against paid links.
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